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Juniper Street Family Dental
A family clinic site built to win local search and turn visits into booked appointments.
- A plain answer under every service, written for Google and AI answers
- Service facts in place of reviews, so it stays inside AHPRA's testimonial ban
- Risk statement for implants and sedation in the page, not hidden in a footer
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Tally Dental
A single-page booking landing for ad traffic, with prices published up front.
- Clear prices and what the health fund covers, before anyone books
- Every offer carries its terms next to it
- One action per screen, a short booking form, and call and book always in reach on a phone
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Juniper Smile Club
A clinic's own oral care subscription store, with boxes chosen by its dentists.
- Every box shows what is inside, how often it ships and what it costs
- Product and offer schema so prices can show in search
- Product claims kept to contents only, nothing about results
Built into every one
- Search
- One connected schema graph per page, clean headings, titles and descriptions written for the click, and a sitemap.
- AI answers
- A plain answer under every service, an FAQ that matches its schema word for word, and an llms.txt file for AI crawlers.
- Conversion
- One clear action per screen, prices published up front, and the main action pinned to the bottom of the screen on phones.
- Compliance
- No testimonials, ratings or outcome promises. Offer terms and risk statements sit beside what they qualify.
- Speed
- No third-party scripts, self-hosted fonts and WebP photos compressed for the page.
- Accessibility
- Keyboard paths, visible focus, readable type for older patients and colour contrast checked against WCAG 2.2 AA.